We described possible mobile enterprise applications under Mobile Services. Here we
package them up into 3 new Mobile Applications Zones, each of which provides
increasing power to the Mobile Worker, and Mobile Business Team:
MBiZ Venture 1 – Ultra-Secretary – This multimedia enterprise application
incorporates both the Mobile Travel Secretary as well as most other traditional
secretarial support from both local and server based software applications. This would
include multimedia communications with a traditional group secretary or on-line
support team since there will always be exceptions that cannot be dealt with through
intelligent mobile applications.
MBiZ Venture 2 – Ultra-Conference – This application combines the traditional
audio/video conference with the real-time data streaming required for the Virtual Team
Meetings and Board Meetings discussed in section (2). Of course, with regards to the
marketplace, there will be far more demand from the “lower-end” of the market from
networking teams than for Management Board! So the development focus should be
more on the real-time support for functional teams, such as the sales force, event
marketing, engineering and customer support.
MBiZ Venture 3 – Ultra-Operations – Finally we come to the high-end application
that is probably around 5 years from the marketplace. Here we integrate real-time
business intelligence event streams that could arise from any aspect of the client’s
business operation. This provides the equivalent of the mobile “virtual war room” that
enables real-time decisions to be executed securely from the Executive or Team
Member’s mobile device. In addition, the applications allows mobile teams to
conference on-line and then to implement their decisions with the relevant positive
sanctions from their functional management.
In summary, the MBiZ team envisages a rich set of real-time enterprise applications
that draw upon existing multimedia applications and products within the consumer
marketplace, particularly from multi-player gaming, video chats, life blogs & navigation.
