Here we summarise developments within the Mobile Enterprise
Marketplace, and to outline our proposals for the way in which the market
may development during the coming 5 years for Mobile Product
Manufacturers, Value-Added Solutions Providers and the Mobile Operators.
Consumer Commerce - 1995 to 2000 - The original Internet – Web1.0 –
emerged as a commercial marketplace during 1995 when the primary focus
was experimentation, entertainment and basic e-commerce. On-line
consumer markets such as eBay and Amazon were founded, and mp3
Music Channels started to flood the on-line highways. However,
businesses did not really take it seriously, apart from dysfunctional
corporate websites, until around 2000 with the founding of Google.
Business Confidence - 2000 to 2005 - From the beginning of the new
Millennium, business has quickly grasped the commercial opportunities,
and websites are now highly tuned to capturing traffic with Search Engine
Optimisation and PPC. Within the Mobile Marketplace, the non-voice use has
really focused upon SMS, and email, together with multimedia consumer
applications for music, radio, image and video.
Multimedia Entertainment - Web2.0 – 2002 to 2007 - The last 5 years
has seen the re-emergence of strong on-line business with a new
generation of peer-to-peer social networking applications, BLOGS, MySpace,
YouTube, and many imitators! However, the core market for Multimedia has
been the “Mobile Generation”, whilst yet again, business has been
noticeably slow to adopt such applications outside the traditional email
using devices from Nokia, Blackberry and other Handset Vendors.
So in summary, whilst the consumer marketplace is now actively embracing
on-line and mobile Web2.0 applications, we’ve yet to see the real
penetration of mobile applications into supporting “real-time” business with
the magical potential of multimedia solutions.
Business is starting to undergo a massive transformation from the
traditional hierarchical model with weekly Board meetings, to that of “real-
time” 24/7 operations with event driven Business Intelligence from across
the global operations. New “Real-Time” Enterprise Mobile applications can
provide significant ROI for 21st Century Business.
